D
Dev Sharma
Losing interestRegularDEV-8890
Goal fit · More repeat visits
100%
Lifetime value
$378
Visits
61
every ~5 days
Avg spend
$6.20
Last visit
34 days ago
34 days ago
Churn risk
71%
The brain · what Orbit knows
WHO THEY ARE
- Job
- Nurse
- City
- Portland
- Birthday
- 11-02
- Family
- Single
- Pets
- None
WHAT THEY DO
- Favorites
- Americano, Turkey bagel
- Cadence
- ~5 days
- Best channel
- sms
- Member since
- Jan 2025
HOW THEY THINK
- Price stance
- loves-deals
- Responds to
- facts
- Opens
- sms
Layer 10 · deep memory (the moat)
Facts Orbit never forgets, and how they change what it suggests.
💡 Works rotating night shifts at the hospital
since Feb 2026→ Comes in at odd hours; don't message 9–11am, he's asleep.
Layer 4 · this customer's agent
Its own reasoning, reporting up to the business agent.
- Today 6:02am34 days since last visit — 7x his usual gap. Churn risk high.goal weight
- Today 6:03amHe loves deals and reads SMS. A plain 'we miss you + free Americano' fits.goal weight
- Last weekNo response to wallet ping. Wallet isn't his channel; switch to SMS.goal weight
Proposed next move
💬 SMS+$41
We miss you, Dev
Next Americano's on us — swing by any shift this week. Still 2 stamps from your free drink.
- Why
- 34 days out (7x normal). Deal-driven, SMS-only, night-shift schedule.
- Send when
- Today, 4:30pm
- Goal fit
- 94%
On the pass
Active reward
🎁 Buy 9 get 1 — 2 to go
420 points