Fern & Flint Coffee
Coffee shop
F
Good morning · here's your story

Yesterday: 42 returning customers, $8,200 in sales. 12 customers looked likely to leave — I messaged 9, 3 replied, 2 booked, and 1 left a review.

Returning
42
Sales
$8,200
At risk
12
Messaged → booked
9 → 2
Layer 3 · the goal engine

What are we working toward?

Active: More repeat visits

Every AI action is scored against this one goal. Actions that don't help it get suppressed.

Layer 5 · no more campaigns

Just say what you need

Layer 4 · agents at work

Top moves for "More repeat visits"

All customers →
Dev Sharma
Losing interestRegular · LTV $378
71%
💬 SMS+$41
We miss you, Dev
34 days out (7x normal). Deal-driven, SMS-only, night-shift schedule.
Sam Rivera
Needs a nudgeRegular · LTV $806
42%
📸 Instagram+$33
Time for a refill, Sam? 🧊
Personal 19-day repurchase loop hits day 18 tomorrow.
Priya Anand
Shopping aroundNew · LTV $6
55%
📲 Wallet+$22
Round two on us? ✨
New customer, second-visit window; the second visit predicts retention.
Lena Torres
Ready to buyRegular · LTV $1,126
19%
✉️ Email+$58
Summer afternoons, sorted ☀️
School's out (deep memory); she comes with kids and responds to fun.
Layer 6 · stories, not dashboards

What Orbit noticed

📉
Friday afternoon traffic dropped — school just started for summer break the other way

Parents who usually came 3–5pm haven't been back this week. School let out, so their routine flipped. I built a Family Combo and set it to send tomorrow at 1pm to the 22 parents in this group.

✓ Action taken
🧊
A hidden 19-day pattern is driving cold-brew repeats

Customers who buy a pour-over kit come back for a big cold brew about 19 days later. I now remind them on day 18. Sam is up tomorrow.

✓ Action taken
👋
12 regulars look like they're slipping away

They're all past 3x their normal gap between visits. I drafted win-back messages on each person's best channel. 9 are ready to send; Dev's is queued for 4:30pm.

Waiting for you
💳
Your VIPs stopped needing coupons

People who spend over $200/month respond to recognition, not discounts. I turned coupons off for them and switched to early access and thank-yous. Projected margin lift: ~$310/mo.

✓ Action taken
Layer 9 · hidden patterns

Things people miss

P-1
Pour-over kit buyers return for a cold brew ~19 days later.
Send a reminder on day 18. Applied to 31 customers.
confidence
86%
P-2
Customers spending $200+/mo respond to VIP treatment, not coupons.
Coupons suppressed for this group; switched to early access.
confidence
79%
P-3
Second visit within 7 days predicts a 4x higher lifetime value.
Every new signup gets a second-visit nudge within 48 hours.
confidence
83%